When grunge and heroin chic became fashionable in the 1990s fashion ceased to be interesting. Who were these clothes meant for? What was meant to be appealing about the slouching posture with which they were advertised? Now Sweaty Betty, the sportswear company aimed exclusively at women, are at it too. They used to feature models who had some posture, on the whole, and looked like they could be sporty, or else models who were genuine ballet dancers or yoga practitioners - as it's impossible to fake those activities. Their current campaign poster features a woman who looks like she couldn't lift a plate of peas. And if, despite appearances, she is athletic, then why style her so hideously?
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